Coach Ballgame App - Where Character Counts Privacy Policy

Coach Ballgame App - Where Character Counts Development (“Coach Ballgame App - Where Character Counts,” “us”, “our”, or “we”) operates in coordination with Coach Ballgame. As proponents of youth sports, we aim to be the best place to experience youth character development through our proprietary organized sports services through our technology-enabled platforms, websites (e.g., https://www.coachballgame.com/), mobile applications (i.e., “App”) and related online and offline services (collectively, the “Services”), which provide electronic content, functionality, products, features and applications (collectively, “Materials”) to our users (“Users” or “you”).

This Privacy Policy (the “Policy”) describes how we collect, use, share, update and secure personal information in connection with our Services, and your choices regarding such information, including with respect to SMS, emails, social media, marketing campaigns and digital and online advertising (collectively, our “Online Channels”).

Please read the Privacy Policy carefully before you start to use our Services. By using the Services, you agree to be bound and abide by our posted Terms of Use, which incorporates by reference this Policy and other applicable terms (collectively, the “Terms”). If you do not agree to the Terms, including this Policy, or if you violate them in any way, your right to access or use the Services is terminated. We reserve the right, in our sole discretion, to modify, alter or otherwise update our Terms, including this Policy, from time-to-time in our discretion by posting an updated version through the Services, and by re-accepting the Terms or using the Services afterwards, you agree to such updates.

1. COACH BALLGAME APP - WHERE CHARACTER COUNTS SERVICES, TEAMS AND USERS

1.1. Our Services

Our Services can be used for various purposes, including among other things to organize and manage a sports team (a “Team”), maintain a roster of athletes participating in sports activities (each, a “Player”) along with associated information about Players and Teams, such as their performance, character metrics, at sporting events, games, or other events (the “Events”) and record media content. By using the Services, our Users can use available features and functionality such as (i) scorekeeping and character tracking, (ii) live stream or replay Events; (iii) watch, modify or share video clips and other content; (iii) engage with other Users such as family, friends and fans; (iv) connect with each other through in-app messaging and alerts, forums or other provided features; and (v) other features and functionality that may be made available through the Services.

Users can post, publish, store, display, stream, modify, transmit and/or share with other Users or persons (collectively, “post”) information or data about specific Players (“Player Data”) as well as pictures, audio, video and other content including without limitation concerning Players, Teams and Events and any other User posted information or data (“Media Content”) (Player Data and Media Content are collectively referred to as “User Content”).

In the course of providing the Services, we also receive information about Users themselves, such as Account data and other Services-related information associated with a particular User as described in the Terms, including this Policy (“User Data”). Our Services may also use information we receive from our legal affiliates, or information and content received from third parties and licensed to us, such as sports, media, and any other businesses we partner with.

1.2. Our Users

Our Services are organized around a few types of Users:

• “Registered User” refers to a User who provides certain information (name, email address and password) to create a Coach Ballgame App - Where Character Counts account (“Account”) and access certain password-protected portions of the Services, such as User Content restricted to Registered Users associated with a particular Team;
• “Team Admin” is a Registered User who is an Organization, coach or other Team manager or designee with administrator access to manage one or more Team(s) and Team-related User Content; and
• “Guest” refers to a User who accesses only portions of our Services that do not require any Account or other login (e.g., our public-facing website).

1.3. How We Handle Personal Information

Any Personal Information collected by us in regard to Users, Players and any other individual in connection with the Services (including both User Data and Player Data) will be maintained in accordance with our Terms, including this Policy. As discussed below, Team Admins are generally responsible for their Player Data.

2. HOW WE COLLECT INFORMATION

We may collect information about individuals by various means, including:

• Directly from Users, both online (e.g., website, App) and offline (e.g., in-person);
• Through Users’ use of our Services; and
• From our legal affiliates, third party sources, and from social media platforms that individuals may use to engage with us, for the purposes provided below and to supplement information we already possess.

3. CATEGORIES OF INFORMATION WE COLLECT

Some of the information we collect through the Services is “Personal Information,” which generally means information that identifies an individual, and other information we associate with it. This may include a name, mailing address, e-mail address, driver’s license number, credit/debit card information (and related payment information) and/or telephone number. We collect several categories of Personal Information as described further below.

3.1. Information You or other Users Provide

Most of the Personal Information we maintain is received directly from our Users:

• Profile and subscription information, such as a name, email address and password, mailing address, phone number, and usage preferences, which may include signing up to some of our Services or communications from us;
• Transactional information including billing address, payment information and purchase history if we provide the ability to make purchases through the Services;
• Survey information in response to questions we may send through the Services, including for feedback and research purposes;
• User Content posted to the Services by you or other Users (as described above);
• Communications with us, such as via e-mail, mail, phone or other channels;
• Offline activity when directly engaging with us, if any; and
• Online User Activity described in the next section.

If you provide us with information regarding another individual (such as a Player), you represent that you have that person’s consent or any other legally-required consent to give us their information and to permit us to use their information in accordance with our Terms, including this Policy.

3.2. Information we Receive from Team Admins, Organizations and other Users

In addition to information you personally provide, Team Admins, Organizations and other participating third parties (such as other Users) may provide us with User Content and/or Personal Information about you (as a Player and/or User) including eligibility, roster, scheduling, performance, scoring, and qualitative character data, alongside relationships between individuals (e.g., whether a User is the parent/guardian or friend of a particular Player). We do not generally control the manner in which Team Admins and others input, use, display or share User Content posted through the Services, including their respective third party service providers. You may consult the privacy policy of Team Admins and Organizations, or contact them, for more information.

3.3. Information we Receive From Legal Affiliates and Third Parties

We may receive information from our affiliates and partners like Coach Ballgame to engage more broadly with those who may be interested in youth sports and our Services, and to promote other products and services which may be of interest. We may also receive information from third party sources to (i) provide additional content and enhanced features through our Services, (ii) promote our Services, (iii) update, enhance, improve and/or analyze our records; (iv) perform marketing and research; and (v) detect or prevent fraud and violations of our Terms or applicable laws.

3.4. Job Applicants, Employees, Business Relationships and Contractors

Job applicants provide us with Personal Information as part of an employment application and review process that includes information like the applicant’s name, email, address and the contents of a resume and cover letter. We generally use this information to evaluate the individual for employment with us. Human resources data, backgrounds checks, independent contractor details, tax forms, and related professional relationship records are similarly processed under targeted human resource safety guidelines.

3.5. Anonymized Information

In addition to collecting Personal Information as described above, we may collect information that does not identify you and is not associated with your Personal Information. We can aggregate and use such information to engage in analytics, marketing and other activities in a manner that does not use Personal Information and therefore is not subject to this Policy.

4. ONLINE USER ACTIVITY

Cookies are a commonly-used web technology that allow websites to store and retrieve certain information on a user’s system, and track users’ online activities (collectively, “Online User Activity”). Similar functionality in Apps may be provided by Software Development Kits (SDKs). Together with vendors we use, we may collect Online User Activity concerning your use of our Services and Online Channels by such automated means, including but not limited to cookies, pixels, SDKs and other similar technologies (collectively, “Activity Tools”).

Activity Tools help us automatically identify you when you return to our Services, analyze traffic patterns, improve the Services, and determine what portions of the Services are popular or unpopular, as well as for security and fraud prevention purposes. We can also use such information to deliver customized content to users of the Services whose behavior indicates that they are interested in a particular subject area.

When you use the Services or Online Channels, the information we may collect by Activity Tools includes, for example:

• Usage Details: Interactivity logs, date, time, length of visits, specific metrics or traits viewed, and referring website addresses;
• Device Information: IP address, device type, unique hardware identifiers, operating system, browser type, and mobile network configurations; and
• Location Information: General geographic data derived via IP or specific device telemetry where explicit permission is granted.

5. CHILDREN’S INFORMATION

Our Services are intended for a general audience of parents, leagues, and coaches, and are not directed toward children under the age of 13. Users cannot be under 13 and must be of legal age to accept our Terms and create an Account.

We do not knowingly collect Personal Information directly from children under the age of 13 without express parental consent; however, if a child is registered as a Player with a Team Admin or Organization, they or you may provide relevant Player Data and character developmental assessments to us to the extent permitted by law. By providing such information to us or the Team Admin/Organization, you expressly consent to use of the Player Data and developmental metrics as contemplated for the Services and provided under the Terms. If you are a parent or guardian and believe we have unauthorized information about your child under the age of 13, please contact us at info@coachballgame.com.

If you are a California resident under the age of 18, do not share any Personal Information on any public content channel we may offer. If you do post any such information, you can request removal by contacting us as provided below.

6. HOW WE USE PERSONAL INFORMATION

We may use the information we obtain about you for purposes allowed by applicable laws and our Terms, including to:

• Provide our Services to you, maintain your Account, manage any configurations, and facilitate your engagement with Teams and other Users;
• Enable Teams, Organizations and other Users to utilize available character-tracking features and functionality in the Services;
• Respond to your requests, questions and comments and provide customer support;
• Offer and administer any surveys or sports-related instructional opportunities we provide;
• Monitor the performance of our Services and Online Channels including metrics such as total number of visitors, traffic, and demographic patterns;
• Diagnose or fix technology or interface issues;
• Protect the quality, security and integrity of our Services, Online Channels and overall business practices.

7. HOW WE PROVIDE OR SHARE PERSONAL INFORMATION TO OTHERS

We may share information (including your Personal Information) as follows, consistent with this Policy and applicable laws:

• User Content: If you or other Users post any User Content including Player Data or character scores for others to see through our Services, that information is treated as available to the authorized team parameters. Team Admins have general control and discretion regarding their use and disclosure of Player Data and Team-related User Content associated with their Teams.
• Team-related User Data: We may provide some of your User Data (such as name and email address) with a Team Admin or Organization at your direction, such as if you request access to User Content associated with a Team or Player they manage.
• Service Providers: We may share your information with service providers that we believe need the information to perform a technology, business, or other professional function for us (examples include IT services, maintenance and hosting of our Services, payment processors, and data analytics providers). We only provide such vendors with information so they can perform their required functions on our behalf.
• Legal, Security and Safety Needs: We also may disclose information about you (i) if we are required to do so by law or legal process, (ii) when we believe disclosure is necessary to prevent harm or financial loss, (iii) in connection with an investigation of suspected or actual fraudulent or illegal activity; or (iv) under exigent circumstances to protect the personal safety of our staff, Users or the public.
• Affiliates: We may share your information with our core development affiliates and Coach Ballgame.
• Corporate Transactions: We may transfer Personal Information we maintain in the event we sell or transfer all or a portion of our business or assets.

8. INTEREST-BASED ADVERTISING

We do not prioritize commercial third-party programmatic tracking for consumer products inside Coach Ballgame App - Where Character Counts. However, to the extent third-party scripts utilize background tracking, standard network tools like the Network Advertising Initiative (“NAI”) or Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program choices can be invoked by users. Our Services endeavor to process “Global Privacy Control” (GPC) signals from web browsers by automatically opting-out such visitors from Third Party Targeting Cookies.

9. YOUR PRIVACY CHOICES

We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you:

• Marketing Emails: You may choose not to receive marketing emails from us by clicking on the unsubscribe link in the marketing emails you receive from us.
• User Account Deletion: You may request that your Account and information be deleted via the App in the Account settings tab, or by contacting us at info@coachballgame.com.
• Location Information: You may at any time opt-out from allowing us to access specific location information of your mobile device by adjusting the permissions in your device before using our App.
• Text Messages: If you have opted-in to receive text messages from us, you can reply “STOP” to opt out at any time.

10. HOW TO UPDATE YOUR INFORMATION

You can log in to your Account and update your information and communication preferences directly. Please contact the relevant Team Admin or Organization to request any changes in connection with structural User Content or roster logs associated with a Team or Player. Closing your Account may not affect historical team database structures, which remain subject to retention based on the discretion of the relevant Team Admin and Organization.

11. SECURITY AND RETENTION

We implement a variety of technical, physical, and administrative security measures designed to protect Personal Information and transactions we process, utilizing standard encryption protocols across the internet.

PURSUANT TO REGULATORY CHILDREN’S DATA MANDATES, MINOR DATA AND QUALITATIVE CHARACTER TRAIT RECORDINGS PROCESSED WITHIN THE APPLICATION ARE RETAINED STRICTLY FOR AS LONG AS NECESSARY TO FULFILL THE APPLICABLE LEAGUE PLAY OR AS DIRECTED BY THE REVERSIBLE CONSENT MANAGEMENT PROTOCOLS OF VERIFIED ADULTS. RETAINED SCORES DO NOT DEPLOY PERMANENT LONG-TERM TRAIT TRACKING PROFILE LOGS BEYOND LEGITIMATE USAGE CURRICULUMS.

Parents may request that all data relating to their minor children be deleted by writing to info@coachballgame.com.

13. LINKS TO OTHER WEBSITES AND SERVICES

Our Services may contain links to other websites or online services, including social media platforms operated by Coach Ballgame or third parties. We are not responsible for the content or privacy practices of such other websites, and we encourage you to read the privacy statements of any external domain that collects Personal Information.

14. INTERNATIONAL DATA TRANSFERS AND USE

Our Services are controlled by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than those of the United States. Any information you provide through use of the Services may be stored and processed in the United States, which may not guarantee the same level of protection of Personal Information as the jurisdiction in which you reside.

15. CONTACTING US

If you have any questions, concerns or comments about this Privacy Policy or our privacy practices, please email us at info@coachballgame.com or visit our web platform dashboard at https://www.coachballgame.com/.

This Privacy Policy was last updated July 14, 2026.